Author: Hong Cheng
Edition: 1
Binding: Paperback
ISBN: 0763757977
Edition: 1
Binding: Paperback
ISBN: 0763757977
Social Marketing for Public Health: Global Trends and Success Stories
Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs around the world.
Social Marketing and Public Health : Paperback : Oxford University Press : 9780199550692 : 0199550697 : 30 Nov 2009 : Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book will provide an international account of the theory and practice behind social marketing.
While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prevention; from promotions for health lifestyle to battles against obesity; and from public educational campaigns on hepatitis B to contraceptive social marketing.
Social Marketing And Public Health: Theory And Practice Ebook
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Categories: Medicine - Public Health * General. Contributors: Jeff French - Author. Format: NOOK Book
Categories: Medicine - Public Health * General. Contributors: Jeff French - Author. Format: Paperback
Author: French, Jeff ISBN-10: 0199550697
Download Social Marketing for Public Health
While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents
