Author: Elissa A. Resnick
Edition: 3
Binding: Paperback
ISBN: 1449683851
Edition: 3
Binding: Paperback
ISBN: 1449683851
Marketing Public Health
Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources.
Categories: Social change, Health services->Marketing. Contributors: Michael Siegel - Author. Format: Paperback
Marketing Public Health: Strategies to Promote Social Change, Second Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. Key Features: Only book on marketing tailored specifically for the public health
Marketing Public Health: Strategies To Promote Social Change
Categories: Social change, Health services->Marketing, Public healt. Contributors: Michael Siegel - Author. Format: Paperback
Categories: Social change, Health services->Marketing. Contributors: Michael Siegel - Author. Format: Paperback
Categories: Social change, Health services->Marketing. Contributors: Michael Siegel - Author. Format: Paperback
by Michael Siegel and Lynne Doner Lotenberg - Jones & Bartlett Publishers (2007) - Hardback - ISBN 0763738913 9780763738914
Download Marketing Public Health
Key Features: Only book on marketing tailored specifically for the public health
