Author: Irwin Miller
Edition: 2
Binding: Hardcover
ISBN: 1560002654
Edition: 2
Binding: Hardcover
ISBN: 1560002654
American Health Care Blues: Blue Cross, HMO's, and Pragmatic Reform Since 1960
Scholars have been writing about the health care industry's social transition to managed care for over twenty-five years.
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American Health Care Blues is the first book to examine the special role of Blue Cross in this transformation. It tells the story of how national trade association leaders of America's loose confederation of independent Blue Cross plans, the world's largest private health insurer, got their membership to diversify despite local plan reluctance and national organized medicine resistance into HMOs over a thirty-five-year period. This radical shift, amidst rapid erosion of the nonprofit ethos in our society in the 1980s, seemingly reconstructed the conservative "Blues" into a more viable enterprise. It also dangerously eclipsed th
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It also dangerously eclipsed th
