Marketing Health Services

Author: Richard K. Thomas
Edition: Second Edition
Binding: Hardcover
ISBN: 156793336X

Marketing Health Services, Second Edition

Healthcare marketing has not only come of age; it has also risen to a new level of prominence.
by Richard K. Thomas - Health Administration Press (2005) - Hardback - ISBN 1567932347 9781567932348
Increased competition has driven healthcare providers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established function in many healthcare organizations. This book introduces healthcare leaders to the concepts they need to understand to plan and launch an effective marketing initiative. It provides a comprehensive view of the marketing process, from evaluating market needs to developing a marketing campaign to evaluating marketing efforts. This edition discusses recent developments in healthcare that are affecting the marketing of health services, as well

Marketing Health Services, Second Edition

Marketing Health Services, Second Edition - Richard K. Thomas

Categories: Medical care->Marketing. Contributors: Richard K. Thomas - Author. Format: Hardcover

Download Marketing Health Services

Increased competition has driven healthcare providers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established function in many healthcare organizations. This book introduces healthcare leaders to the concepts they need to understand to plan and launch an effective marketing initiative. It provides a comprehensive view of the marketing process, from evaluating market needs to developing a marketing campaign to evaluating marketing efforts
ncreased competition has driven healthcare providers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established function in many healthcare organizations. This book introduces healthcare leaders to the concepts they need to understand to plan and launch an effective marketing initiative. It provides a comprehensive view of the marketing process, from evaluating market needs to developing a marketing campaign to evaluating marketing efforts. This edition discusses recent developments in healthcare that are affecting the marketing of health services, as well