Author: Rod Sheaff
Edition:
Binding: Paperback
ISBN: 0335154271
Edition:
Binding: Paperback
ISBN: 0335154271
Marketing for Health Services: A Framework for Communications, Evaluation and Total Quality Management
Recent government reforms of the National Health Service have focused attention on the concept of the NHS as a business operating through "internal markets" leading the NHS to adopt business and commercial practices - including marketing.
Categories: Health services->Marketing, Medical care->Marketing. Contributors: Richard K. Thomas - Author. Format: Paperback
This book introduces the principles of marketing in the NHS, explaining the differences and similarities between NHS and orthodox commercial marketing. Whilst NHS marketing does provide a means for "selling" NHS services to consumers, the book shows that it involves much more, explaining how accreditation, clinical audit, communications, insectoral planning, health promotion and quality assurance can be developed and co-ordinated through NHS marketing activity. The book relates all these activities to service
Marketing Health Services, Second Edition
Marketing Health Services, Second Edition - Richard K. Thomas
Categories: Health services->Marketing, Medical care->Marketing. Contributors: Richard K. Thomas - Author. Format: Paperback
Categories: Social change, Health services->Marketing. Contributors: Michael Siegel - Author. Format: Paperback
Categories: Social change, Health services->Marketing. Contributors: Michael Siegel - Author. Format: Paperback
Download Marketing for Health Services
This book introduces the principles of marketing in the NHS, explaining the differences and similarities between NHS and orthodox commercial marketing
The book relates all these activities to service
