Pharmaceutical Lifecycle Management

Author: Tony Ellery
Edition: 1
Binding: Hardcover
ISBN: 0470487534

Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand

A comprehensive guide to optimizing the lifecycle management of pharmaceutical brandsThe mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products.
Pharmaceutical Lifecycle Management WILMD 9780470487532 09780470487532
Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they can-and must-do to get the most out of their brands.Offering a truly immersive introduction to LCM options for pharmaceuticals, the book incorporates numerous real-li

Pharmaceutical Lifecycle Management

author neal hansen author tony ellery format hardback language english publication year 15 06 2012 subject management business economics industry subject 2 sales marketing title pharmaceutical lifecycle management making the most of each and every brand author ellery tony hansen neal publisher john wiley sons inc publication date may 29 2012 pages 412 binding hardcover edition 1 st dimensions 6 22 wx 9 37 hx 1 02 d isbn 0470487534 subject medical pharmacology description a comprehensive guide

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Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand

Download Pharmaceutical Lifecycle Management

Offering a truly immersive introduction to LCM options for pharmaceuticals, the book incorporates numerous real-li