Author: R. Craig Lefebvre
Edition: 1
Binding: Paperback
ISBN: 0470936843
Edition: 1
Binding: Paperback
ISBN: 0470936843
Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment
How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R.
On Social Marketing and Social Change: Selected Readings 2005-2009, ISBN-13: 9781449561932, ISBN-10: 1449561934
Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society's most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas.
"This is it -- the comprehensive, brainy road map for tackling wi
Social Marketing And Social Change Ebook
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On Social Marketing And Social Change CRSPC 9781449561932 09781449561932
author r craig lefebvre format paperback language english publication year 02 04 2013 subject medicine subject 2 medicine general social marketing and social change by r craig lefebvre p isbn 13 9780470936849 author biography r craig lefebvre phd is a thought leader and practice advocate for applying marketing to social issues he is chief maven at socialshift a social design marketing and media consultancy lead change designer at rti international and research professor in the university of sout
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"This is it -- the comprehensive, brainy road map for tackling wi
