Author: Philip Kotler
Edition: 1
Binding: Hardcover
ISBN: 0787984965
Edition: 1
Binding: Hardcover
ISBN: 0787984965
Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
TheNile.com.au About FAQ Payment Delivery Contact Us 1800-987-323 Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System (English) by Philip Kotler , Joel Shalowitz Format Hardcover Condition Brand New Language English Praise for Strategic Marketing for Health Care Organizations quot;This outstanding book not only delineates powerful conceptual frameworks and tools but is also studded with real-life, captivating examples in organizations that range from gove
Strategic Marketing For Health Care Organizations: Building A Customer-drive
Store Search search Title, ISBN and Author Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System by Philip Kotler, Joel Shalowitz Estimated delivery 3-12 business days Format Hardcover Condition Brand New Praise for Strategic Marketing for Health Care Organizations quot;This outstanding book not only delineates powerful conceptual frameworks and tools but is also studded with real-life, captivating examples in organizations that range from governments to bi
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successf
"This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most success
"This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most success
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