Selling Sickness

Author: Ray Moynihan
Edition: 1
Binding: Paperback
ISBN: 156025856X

Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients

Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley's.
Selling Sickness: How the World''''s Biggest Pharmaceutical Companies Are Turning Us All Into Patients Ray Moynihan, Alan Cassels ISBN: 9781560258568 Publisher: Nation Books Published date: Jun 22 2006 Paperback COMMENTS: Used - Good Sound copy, mild reading wear. May have scuffs . May have some notes, highlighting or underlining.SKU: N1-05-A-10-1432
It had long been his dream to make drugs for healthy people so that Merck could "sell to everyone." Gadsden's dream now drives the marketing machinery of the most profitable industry on earth. Drug companies are systematically working to widen the very boundaries that define illness, and the markets for medication grow ever larger. Mild problems are redefined as serious illness and common complaints are labeled as medical conditions requiring drug treatments. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have

Selling Sickness

Selling Sickness - Alan Cassels, Ray Moynihan

Selling Sickness

Selling Sickness, ISBN-13: 9781741145793, ISBN-10: 1741145791

author alan cassels author ray moynihan format paperback language english publication year 02 06 2006 subject medicine subject 2 medicine textbooks study guides title selling sickness how the world s biggest pharmaceutical companies are turning us all into patients author ray moynihan alan cassels publisher nation books publication date jul 10 2006 pages 272 binding paperback edition 1 st dimensions 5 50 wx 8 25 hx 0 75 d isbn 156025856 x subject business economics corporate business history d

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It had long been his dream to make drugs for healthy people so that Merck could "sell to everyone." Gadsden's dream now drives the marketing machinery of the most profitable industry on earth. Drug companies are systematically working to widen the very boundaries that define illness, and the markets for medication grow ever larger. Mild problems are redefined as serious illness and common complaints are labeled as medical conditions requiring drug treatments
t had long been his dream to make drugs for healthy people so that Merck could "sell to everyone." Gadsden's dream now drives the marketing machinery of the most profitable industry on earth. Drug companies are systematically working to widen the very boundaries that define illness, and the markets for medication grow ever larger. Mild problems are redefined as serious illness and common complaints are labeled as medical conditions requiring drug treatments. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have