Author: Rod Sheaff
Edition: 1
Binding: Hardcover
ISBN: 0335199674
Edition: 1
Binding: Hardcover
ISBN: 0335199674
Responsive Healthcare: Marketing for a Public Service (Health Services Management)
How should marketing be carried out by publicly-funded health services? How must conventional marketing techniques be altered for this purpose? What lessons can be drawn from practical attempts to market healthcare to date? This comprehensive book covers all main aspects of marketing and describes how conventional marketing methods can be adapted for use in healthcare and publicly-funded systems responsible for health promotion and health service planning.
author rod sheaff format hardback language english publication year 01 12 2001 series health services management series subject family health relationships subject 2 family health general title responsive healthcare marketing for a public service author rod sheaff publisher open univ pr publication date feb 01 2002 pages 248 binding hardcover edition 1 st dimensions 6 00 wx 9 00 hx 1 00 d isbn 0335199674 subject medical administration brand new hardcover all orders get full access to our onlin
Written for busy health service managers and clinical professionals, the book shows how successful marketing can be put into practice. The material is organized according to the different type of marketing task found in health systems: healthcare purchasing, health promotion, public hospital
Responsive Healthcare Marketing for a Public Service, 9780335199662
Responsive Healthcare Marketing for a Public Service, ISBN-13: 9780335199662, ISBN-10: 0335199666
author rod sheaff format hardback language english publication year 01 12 2001 series health services management series subject family health relationships subject 2 family health general title responsive healthcare marketing for a public service author rod sheaff publisher open univ pr publication date feb 01 2002 pages 248 binding hardcover edition 1 st dimensions 6 00 wx 9 00 hx 1 00 d isbn 0335199674 subject medical administration brand new hardcover all orders get full access to our onlin
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Categories: Health maintenance organizations, Medical care->Marketing. Contributors: Rod Sheaff - Author. Format: Hardcover
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The material is organized according to the different type of marketing task found in health systems: healthcare purchasing, health promotion, public hospital
